Industry salutes Aruba’s sustainable tourism drive

Aruba’s drive to become one of the world’s leading sustainable tourism destinations has been recognised by a leading international organisation.
The island is named as one of the nominees in the World Legacy Awards, a partnership between the National Geographic Society and ITB Berlin, the travel industry’s leading international exhibition.
The awards were inaugurated to showcase the leading travel companies and organisations that are striving the sustainable tourism transformation of the industry, based on National Geographic’s work to inspire people to care about the planet.
More than 150 World Legacy Awards were received, representing 56 countries and six continents and Aruba is one of 15 finalists in five award categories. The winners will be announced at an awards ceremony during ITB in Berlin in March.
Aruba has been named a finalist in the destination leadership category for setting an example in what is possible to combat global climate change. The island has invested heavily in alternative energy, including extensive wind and solar systems now in place, with the aim of becoming the world’s first country to operate 100 per cent fossil-free-fuel by 2020. The awards judges have added: ‘Aruba’s smart growth model also encourages “walkable destinations” to reduce reliance on cars”.’
Costas Christ, chairman of National Geographic World Legacy Awards, explained: ‘Sustainable tourism is evolving from a niche trend to a true global transformation of how the travel and tourism industry operates and what impacts it has on the people and places that travellers visit. The World Legacy Award are about celebrating that transformation, pushing it to the cutting edge of leadership today, as represented by the 15 finalists and others around the world who share their passion for doing well by doing good.’

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